Printed materials (flyers, letters, posters, handouts) should be easy to read and comfortable to use. The paper type and finish can affect readability. Build your content first, then choose a format that gives the information enough space and “breathing room.” Avoid materials that create glare or make text hard to see.

Printed materials tips

• Use matte paper when possible (it reduces glare and is easier to read).
• Avoid glossy paper, especially for materials with lots of text.
• If you’re using a print vendor, request a paper sample before placing a large order.
• If available, ask for examples of past prints on the same paper to confirm the final look and readability.