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Hyperlinks

Link text should be short and descriptive so people know what they’ll get before they click. Use link text that clearly describes the destination (and what the reader will find there). Links should look like links—usually underlined and in a different color than the surrounding text.

Hyperlink tips

  • Make links easy to spot. Use at least two visual cues (for example: underlined + different color).
  • Avoid vague link text like “click here,” “here,” or “learn more.”
  • Instead, name the destination: “View the School Calendar” or “Download the Field Trip Form.”
  • If you share a phone number, format it clearly and make it clickable when possible (for example: 802-555-1234).
  • Use readable text for web and email addresses. When you must show a full URL, consider using CamelCase (example: ThinkVermont.com) to improve readability.
  • For printed materials, include the full URL after the link text (in parentheses). If the same document will also be shared digitally, don’t hyperlink the printed URL—link the descriptive text instead.

Examples:

  • Instead of: Click here, Use: Submit a Tech Help Ticket
  • Instead of: Learn more, Use: Read the WNESU Communications Plan
  • Instead of: PDF, Use: Student Handbook (PDF)